Abstract. This article involves discovering the prospective financing option in the United States of America. The main objective is to show how start-ups as well as the operating companies can obtain much needed capital sources in today’s high competitive economic world. The article looks at self- financing, personal assets, retirement plans, entrepreneurs’ assets as a way of getting financed and discusses the advantages and disadvantages of the options. This article will identify which financing options are most relevant at different stages of the firms.

Key words: venture financing, self-finance, investment, entrepreneur, business angels

JEL Classification Codes: G24