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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.72,  # 2, 2015, pp. 73-86


                    custom energy sources in the following time period (year).
                         Another  reason  can  be  governments‟  role.  When  oil  prices  increase,
                    governments and policy makers start to stimulate renewable sector through subsidies,
                    university-company  cooperation,  etc.  But  this  becomes  more  influential  in  policy
                    makers actions and plans in high energy price periods, and when prices go down ease
                    and distraction starts again.
                         As noted this study represents the whole renewable energy sector, and it should
                    again  be  noted  that,  there  are  many  other  factors  that  influence  renewable  energy
                    companies‟ innovation. We analyzed oil prices‟ effect in general companies who can
                    use  both  custom  and  renewable  energy  sources  and  the  results  showed  that,
                    companies  innovativeness  in  alternate  energy  sector  is  related  with  oil  prices,  the
                    reason of which might be inclination to shift back to oil based energy when prices go
                    down. So it is possible they mainly behave tactically rather than strategically.
                         Regarding, how it affects companies‟ renewable energy policies in investments
                    to innovation in 2 years‟ period, the relationship exists and is positive too. In long
                    term, companies don‟t that seriously react to oil prices, and here the reason can be
                    they want to insure themselves, and therefore dependence on oil prices decreases, so
                    they try to keep innovation balance or to invest in more radical type of innovation.
                    Although, low energy prices de-stimulate innovation somehow, it is not significant
                    and companies understand the importance of alternate energy sector. Further research
                    can be done using patent citations as indicator of innovation, which can shed light to
                    more radical type innovation.
                         So, according to the results, when oil prices increase,companies are motivated
                    to invest in renewable energy sector innovation, but tend to shift back to oil based
                    energy  when  prices  go  down  and  their  innovation  level  decreases  in  short  term.
                    However  simultaneously,  in  the  long  term  it  is  possible  that,  deeper  (radical)
                    innovation is achieved through years to decrease dependence from the oil price and
                    its fluctuations, therefore relationship between prices and innovation levels decreases.
                         Conclusion
                         This  paper  analyzed  relationship  between  oil  prices  and  innovation  in
                    alternative energy sources – renewable energy.
                         The  study  showed  that,  oil  prices  influence  innovation  in  renewable  energy
                    sector,  and  companies‟  reaction  and  response  to  changes  of  oil  prices  can  be
                    considered substantial.
                         Both in one year and two years periods companies react to oil prices on their

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