Page 85 - Azerbaijan State University of Economics

Maral Jamalova: Socıal Influence and Smartphone Adoptıon in Collectıvıstıc Country:
Evıdence from Azerbaıjan

APPENDIX 1

Item (by a variable) Source
Brand Awareness
BA1. I was aware of my smartphone brand before purchasing it. Filieri et al. (2019);
Huang and Shih (2017)
BA2. I can recognize my smartphone brand among other brands. Huang and Shih (2017)
BA3. Most people know about my smartphone’s brand. Wu and Ho (2014)
Symbolic Brand Image (SBI)
SBI 1 I’m adopting the smartphone brand due to celebrity endorsements. Chen et al. (2018)
SBI 2 The smartphone brand represents a higher social status for me. Chen et al. (2018)
SBI 3 The smartphone’s design reflects my personal taste. Chen et al. (2018)
Social Influence (UTAUT2)
SI1. People who are important to me think that smartphone use is necessary for me. Venkatesh et al. (2003,
2012)
SI2. My friends and family influence my usage of the smartphone. (Mohd Suki, 2013)
SI3. It is important for me that my friends like the brand of smartphone I’m using. (Mohd Suki, 2013)
Hedonic Motivation (UTAUT2)
HM1. Using a smartphone is fun. (3) Venkatesh et al. (2012)
HM2. Using a smartphone is enjoyable. (2) Venkatesh et al. (2012)
HM3. Using a smartphone is very entertaining. (1) Venkatesh et al. (2012)
Price Value (UTAUT2)
PV1. My smartphone is reasonably priced. Venkatesh et al. (2012)
PV2. My smartphone is a good value for the money. Venkatesh et al. (2012)
PV3. At the current price, my smartphone provides a good value. Venkatesh et al. (2012)
Habit (UTAUT2)
HT1. The use of a smartphone has become a habit for me. Venkatesh et al. (2012)
HT2. I am addicted to using a smartphone. Venkatesh et al. (2012)
Use (UTAUT2) Please choose your usage frequency for each of the following
1. Phone calls Venkatesh et al. (2012)
2. Messages Venkatesh et al. (2012)
3. Photo/Video* Venkatesh et al. (2012)
4. Internet browsing* Venkatesh et al. (2012)
5. Social media* Venkatesh et al. (2012)
6. E-mail* Venkatesh et al. (2012)
7. Games Venkatesh et al. (2012)
8. Office applications Venkatesh et al. (2012)

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