Page 48 - Azerbaijan State University of Economics
P. 48
THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.81, # 1, 2024, pp. 40-50
Hofacker, C. F., De Ruyter, K., Lurie, N. H., Manchanda, P., & Donaldson, J. (2016).
Gamification and mobile marketing effectiveness. Journal of Interactive
Marketing, 34(1), 25-36. https://doi.org/10.1016/j.intmar.2016.03.001
Huotari, K., & Hamari, J. (2011, May). Gamification” from the perspective of service
marketing. In Proceedings of CHI: Workshop Gamification: Using Game Design
Elements in Non-Game Contexts. Vancouver, BC, Canada, 2011, May 7–12.
Huotari, K., & Hamari, J. (2012, October). Defining gamification: a service marketing
th
perspective. In Proceeding of the 16 International Academic MindTrek
Conference (pp. 17-22). https://doi.org/10.1145/2393132.2393137
Landers, R. N. (2014). Developing a theory of gamified learning: Linking serious
games and gamification of learning. Simulation & gaming, 45(6), 752-768.
https://doi.org/10.1177/1046878114563660
Landers, R. N., Auer, E. M., Collmus, A. B., & Armstrong, M. B. (2018).
Gamification science, its history and future: Definitions and a research agenda.
Simulation & Gaming, 49(3), 315-337. https://doi.org/10.1177/10468781
18774385
Lusch, R. F., Vargo, S. L., & O’brien, M. (2007). Competing through service: Insights
from service-dominant logic. Journal of Retailing, 83(1), 5-18.
https://doi.org/10.1016/j.jretai.2006.10.002
McAfee, R. P., & McMillan, J. (1996). Competition and game theory. Journal of
Marketing Research, 33(3), 263-267. https://doi.org/10.1177/002224379
603300301
Oinas-Kukkonen, H., & Harjumaa, M. (2009). Persuasive systems design: Key issues,
process model, and system features. Communications of the Association for
Information Systems, 24(2009), 485-500. https://doi.org/10.17705/1cais. 02428
Pavlus, J. (2010). The game of life.(Cover story). Scientific American, 303(6), 43-44.
Pierce, A. (2014). Virtual Currency & Beyond – Acronyms, Abbreviations, and Key
Definitions, Pillsbury Social Media, Entertainment & Technology Team
document. Available at https://www.jdsupra.com/legalnews/virtual-currency-
acronyms-abbreviation-25571/ Received on 13.02.2023.
48

