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DEMAND FOR DURABLE AND NON-DURABLE POLITICAL GOODS



                       Ansolabehere,  de  Figueiredo,  and  Snyder  also  enumerate  a  large

               number  of  studies  that  test  for  the  effects  that  PAC  contributions  have  on
               Congressional votes. In general these studies conclude that PACs have only a

               weak  impact  on  legislative  outcomes.   “Overall,  PAC  contributions  show

               relative few  effects on voting behavior.” (p. 114)  However, since spending
               limits are not imposed on advocacy groups engaging in non-federal political

               activity,  the  potential  impact  of  advocacy  groups  at  the  state  level  may  be
               different.

                       A  separate  issue,  however,  is  how  advocacy  groups  allocate  the
               resources they have raised for political activity in order to attain the election

               outcomes they seek. In non-federal elections groups can not only advocate

               for candidates but for specific issues, constitutional changes, referenda, tax
               issues,  and  so  forth. Thus,  an  issue  oriented  group  like  the  National  Rifle

               Association is not limited to supporting or working  against candidates but

               can work for or against direct vote issues on the ballot. Similarly, political
               parties  not  only  seek  the  election  of  their  own  candidates  but  can  offer

               support for or against specific ballot issues. In other words, advocacy groups
               can not only supply funds to candidates and their election committees, but

               they can also engage in campaign activities themselves on behalf of issues or
               candidates.

                       Observations  during  the  2008  election  in  the  state  of  Colorado

               formed the stylized facts that led to this inquiry. Colorado has fairly weak
               restrictions  governing  access  to  the  state  ballot. Consequently  all  sorts  of

               different  interests  are  able  to  get  ballot  initiatives  under  consideration
               ranging from Electoral College reforms to political activity by vendors to the

               state. It is not unheard of to have internally inconsistent measures brought
               before the voters on the same ballot. During the 2008 election campaign we

               observed  that  different  kinds  of  message  media  could  be  associated  with



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