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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.71, # 2, 2014, pp. 81-93



                       Even though there are limited outside first-round financing sources, entrepreneurs should

               compare all the advantages and advantages of personal assets and outside investment.   Using


               self-assets allow all of the profits and wealth go to the entrepreneur. At the same time, it avoids

               the difficulty of adding more shareholders.  With more partners the entrepreneur has to grow a


               business larger to meet his personal goals for income and wealth plus those of the other partners.

                       There  also  some  disadvantages  of  using  entrepreneur’s  assets.    First  of  all,  limited  funds


               might limit the growth of business.  On the other hand, when entrepreneur used own assets then

               he/she is the only one at risk.  If the venture fails, all of the consequences are the entrepreneur’s to


               deal with.  In addition, the entrepreneur may not have all of the skills, knowledge and experience

               needed to successful launch and grow the venture.  However having professional investors involved


               in your business venture gives you access to valuable business advice and social capital.

                       Asking friends and families to invest is another common way that start-ups are funded.

               ―Unfortunately in today’s economy, in many cases, asking friends and family for money is the


               only way a small business startup can get funding,‖ said Bob Shephard, director of community

               partnerships  at  the  National  Entrepreneur  Center  (NEC).    According  to  the  National  Small


               Business  Association,  in  2013, 16 percent  of business  owners reported turning to  friends and

               family for loans to cover their costs.


                       Family and friends are still one of the best sources, entrepreneurs tend to raise money

               from  relatives,  colleagues  and  other  people  they  know  well  (The  Wall  Street  Journal  2010).


               While  some  startups  are  financed  with  capital  borrowed  from  financial  institutions,  getting  a

               bank loan can be next to impossible, especially for people with little or no collateral, a bad credit


               rating  and  no  prior  business  experience.    Even  if  loan  is  approved,  chances  are  the  interest

               payments  will  make  it  difficult  for  entrepreneur  to  generate  a  profit.  While  borrowing  from




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