Page 20 - Azerbaijan State University of Economics

Safwan Al Salaimeh, Eman Al Alreyati: Using of New Information Technology in the Creating of
Promotion Products

21--Ability to design publications from advertisements, magazines, newspapers and
others [Brian David Goff. 2009; Khaled Batiha, Safwan Al Salaimeh. 2016;
Mohammad Bani Younes , Safwan Al Salaimeh, 2015].

2. THE PROBLEM AND SOLUTION

Problem controlling the behavior of groups of people and individual with the
management are engaged in such a scientific direction behest, orientation towards the
development of formal mathematical models and method of managing people’s
behavior.

In this case, to develop a mathematical apparatus for behavior, the following abstract
model of human behavior [Brian David Goff. 2009; Khaled Batiha, Safwan Al
Salaimeh. 2016]
→ →

Where Q- environment; IS – individual information portrait of the environment;

= ∅( ); Pn – decision of an individual; = ∅( ).

Analysis of this model shows, that is possible of this control action, which affect the
behavior of individuals:

1. Managing the characteristics of the actual decision – making situation. There may
be following effects; material and moral;

2. Managing the process of information display IS of reality in the individual
information portrait. This is what advertising is all about.

Then the synthesis of any control is considered as a combination of the following steps:

 Formulation of simulation models of the object;
 Definition of the objective function;
 Allocation of control actions;

 Determination of the strategy for changing control actions, providing the most
detective achievement of the goal, i,e the max or min of the objective function.

Mathematical is written in the first three stages. The fourth stage for whose sake
actually and realized the first three stages, mathematical is described only for the
control action, associated with the changing characteristics of the environment Q

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