Page 21 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.75, # 2, 2018, pp. 17-24

managing the process of information mapping of the reality and individual
information portraits of the individual interested in us, remain without a mathematical
description and implies the use of people, experts of advertising, which is based on
statically of market segments, already on the basis of their own experience and
intuition offer a specific of control[Mohammad Bani Younes, Safwan Al Salaimeh,
2015; Ni Wang, Jye-Chyi Lu and Paul Kvam, 2011; Stefan Bayarov, 2010].

Since there is no mathematical solution to this problem then it, following Noil and
Simon, can be attributed to un formalized tasks and solve by methods of artificial
intelligence.

At present, the development of a demonstrative prototype of the software “Butterfly”,
which will have to solve the problem of advertising phrases with this solution will be
used as a mathematical tool behaviorism, so are the methods of artificial intelligence
(use expert system) consider the algorithm for the synthesis of the mechanism of
controlling the behavior of social groups, used in the program.

1. Information on the current information portraits of the advertising product is
collected and similar products in non-homogenous social group.
Collection of information suggests the creation of a questionnaire. The software
offers to include an interface for its creation, and also be means of input the result
of the survey.
2. An analysis of the information portrayed with the help of a very existing
mathematical approach, highlight the most important aspects of the information
portrayal. At this stage, the simulation model of the object is synthesized. In
behaviorism the most convent and adequate with the computational point of view
of the utility models is an alternative additive utility function is the following:

( ) = ∑ ( )
1
=1

ai – dimensionless coefficient; taking into account the relative importance of the
characteristics of the alternative

0 ≤ ≤ 1; ∑ = 1, ∀ = 1, ;

=1

− normalized characteristics, i.e heterogeneous characteristics, translated at
1
least one dimension or dimensionless mind

) ;
( ) = ( ( )− ∝

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