Page 35 - Azerbaijan State University of Economics

Aleskerova Y.V., Fedorishina L.I., Todosichuk V.L.: Management Banking Innovative
Financial Technologies in Agrarian Sphere

Keywords: management, innovative and financial technologies, subjects of the
agrarian sphere, bank policy, implementation mechanism.

JEL classification: O32, Q55, Q14, G32

FORMULATION OF THE PROBLEM
Currently, banking business is represented by continuous financial and technological
improvements, a variety of banking products as well as the development of
communications with agricultural actors. It is important for banks to predict the
trends of changing customer preferences in the agrarian sector in order to timely and
qualitatively meet new demands. To do this it is necessary to develop and implement
innovative financial technologies in the agrarian sector which involves the formation
of not only unique banking programs but also more efficient communications that
can reduce bank costs and increase profits.

This leads to a rethinking of the methodological tools for the development of
banking innovative and financial technologies in the agrarian sector and in-depth
theoretical studies, the search for new approaches and the development of practical
recommendations for defining the tasks and possible vectors of the formation and
advancement of innovation and financial technologies of banks in the agrarian sector
adapted to the domestic economic realities. Significance of this scientific problem is
actualized by the fact that a significant group of subjects of the agrarian sphere is in
a difficult financial situation which requires unconventional innovative financial
technology and methods of banking services and promising communications.

The expediency of the definition and scientific substantiation of the directions and
tasks of development of management of banking innovative and financial
technologies in the agrarian sector of Ukraine for the crisis imbalances of the
economic space in accordance with the challenges of today and the demands and
requirements of the modern stage of its progress, the need to determine the
possibilities of development of innovation and financial technologies of banks in the
agrarian sector, the development of strategies for their growth and the vectors for the
formation of client-oriented innovation and financial technologies in the agrarian
sector confirmed jug the relevance of the choice of research topic.

ANALYSIS OF RECENT RESEARCH AND PUBLICATIONS
Y. Bajal is convinced that M. Tugan-Baranovskyi is „the founder of the innovative
theory”. His ideas were highly appreciated by J. M. Keyns and researcher U. Rostou
who in his excursion "Theorists of economic growth from David Ume to the present
time ..." argues that "the scientific platform of the theory of economic growth of

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