Page 76 - Azerbaijan State University of Economics
P. 76

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.75, # 2, 2018, pp. 64-78

                    Christodoulides,  G.,  C.  Jevons,  and  J.  Bonhomme.  2012.  “Memo  to  Marketers:
                    Quantitative Evidence for Change. How User-Gen

                    Clark,  M.,  Fine,  M.  B.  &  Scheuer,  C.  L.  (2017).  Relationship  quality  in  higher
                    education marketing: the role of social media engagement, Journal of Marketing for
                    Higher Education, 27:1, 40-58

                    Daugherty, T., M. Eastin, and L. Bright. 2008. “Exploring Consumer Motivations for
                    Creating UserGenerated Content.” Journal of Interactive Advertising 8 (2): 16– 25.

                    Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: a foundation analysis.
                    Advances in Consumer Research, 17, 110-119.
                    Trust Barometer Special Report: Brands and Social (2018, June 18) Edelman, Retrieved
                    from https://www.edelman.com/research/trust-barometer-brands-social-media

                    Folse, J. A. G., R. G. Netemeyer, and S. Burton. (2012) “Spokescharacters.” Journal
                    of Advertising 41 (1): 17 – 32.
                    Gardner, B. B., & Levy, S. J. (1955). The product and the brand. Harvard Business
                    Review, 33(2), 33-39.

                    Hammick, J. K. & Ju, I. (2016). Facebook fan page: the effect of perceived socialness
                    in consumer–brand communication. Journal of Marketing Communications

                    Herzog,  H.  (1963).  Behavioral  science  concepts  for  analyzing  the  consumer.
                    Marketing and the Behavioral Sciences, 76-86.

                    Hutton,  G.  &  Fosdick,  M.  (2011).  The  globalization  of  social  media,  consumer
                    relationship with brands, evolve in digital space.  Journal of Advertising  Research
                    (December)

                    Jung, J., Shim S. W., Jin, H. S. & Khang, H. (2016). Factors affecting attitudes and
                    behavioral intention towards social networking advertising: a case of Facebook users
                    in South Korea, International Journal of Advertising, 35:2, 248-265

                    Kaplan, A. & Haenlein, M. (2010) Users of the world, unite! The challenges and
                    opportunities of Social Media. Business Horizons

                    Keller, K. L. (1993). “Conceptualizing, Measuring, and Managing Customer-Based
                    Brand Equity.” The Journal of Marketing 57 (1): 1– 22. doi:10.2307/1252054.


                                                           76
   71   72   73   74   75   76   77   78   79   80   81