Page 64 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.76, # 2, 2019, pp. 56 -73

which will contribute to increase of sales in 2019 at 25% (http://www.azstat.org).
Those target groups include: channels of sales; advertisement instruments;
identifying dissatisfaction of possible consumers’ needs, and; positioning of product
in the market. Results of research will contribute to the following calculations:
volume of market, effectiveness of advertisement campaign and its budget, expenses
for maintenance of sales channels and their economic effectiveness, correlation
between sales and expected profit. According to the data received for the calculation
of volume of supply market, one might get all other calculations of complex
marketing measures. Therefore, the task of products’ sales is to ensure profitability
and its growth, and this task should be understood in conjunction with profitability
of the investment goal. In this case, profitability directly depends on quantity of
consumers (http://www.anl.az/new/en).

Proceeding from the previous work experience, a marketing manager has to decide
whether he/she is capable of selling the relevant volume during required period of time,
to substantiate it and report to his/her management on his/her thoughts concerning real
opportunities to achieve expected results. The validity of the arguments will affect
future sales. It means that a manager has to get back to the calculation of the target
market (Akimov. N., Baizakov. S., Oinarov. A., Utembayev. E., 2016, p.32).

For objective and substantiated evaluation of factors specifying the system of
competitiveness management of a construction enterprise, rotation of the following
factors should be pointed out.

The survey among experts – participants of immovable property market - was
carried out, and its results are reflected in Table 2 below.

Table 2. Results of expert evaluation of the factors ensuring the growth
of the level of competitiveness of construction enterprises
Expert
Factors
evaluation rank
Awareness of marketing division of conditions and prospects
of development of the immovable property market, 17,3
competitiveness of its participants (F1)
Information-advertisement activity of marketing division (F2) 11,2
Effective construction production with usage of modern 24,6
construction technologies and materials (F3)
Development and realization of programs and measures as per
sources of investment (F4) 20,1
Creation of professional collective and its good image (F5) 13,5

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