Page 64 - Azerbaijan State University of Economics

Ali Ahmed Suliman Elmahdi, Ilgar Seyullayev: The Theoretical Background About the
Impact of Strategic Planning On The Effectiveness of Crisis Management

It is conducted planned by strategic managers or analysts, who analyse the company
and its interactions with the environment with which it operates using a variety of
stakeholders and previous research. This is done by strategic managers or analysts,
who analyse the company and the roles it plays using a variety of parties and
research. Setting strategic goals, deciding on actions to achieve the goals, and
mobilizing resources to carry out the actions are all part of the strategy process. A
strategy lays forth how the techniques will be utilized to achieve the objectives. The
senior leadership of a company is in charge of creating strategy (Chakraborty, D., &
Biswas, W. 2019). Strategy can be planned or observed as a pattern of behaviour as
the firm adapts to its environment or competes. The design and implementation of
strategies are inextricably linked, and strategy formulation aids in the coordination
of both. One of the outputs of strategic planning is the strategic plan, which can also
be characterized as the execution of initiatives that define the innovative mission and
how it may be carried out. The strategy may contain a comparative scenario
diagnosis, a guiding philosophy for achieving the organization's goals, and particular
management techniques to be implemented. Strategic planning, on the other hand, is
relevant to the research, and it demands cohesiveness via strategic planning. As a
result, the development process occurs alongside the creation of a strategy. The
organization's strategy, which comprises a business and industry position analysis, a
regulatory policy for how the company intends to achieve significant activities or
initiatives, is the ultimate product. Crisis response, on the other hand, is a situation-
based management process that includes both organizational duties and
responsibilities as well as procedure organizational demands (Benzekri, A., Laborde,
R., Oglaza, A., Sodanil, M., & Ketneechairat, H.2020) The reaction will include
measures in the following categories: crisis prevention, crisis assessment, crisis
management, and crisis resolution. The objective of crisis management is to be
ready for a crisis and to respond quickly and effectively. Due to the absence of
strategic planning, the mining industries in Sudan have difficulties in crisis
management. This study will investigate, identify, and recommend a level of
strategic planning and implementation for crisis management.

Rationale of Study
The rationale of the study is to determine the influence of strategic planning in the
gold industry, both locally and internationally businesses operating in Sudan to
leadership effectiveness their problems by investigating the impact of the strategic
plans on crisis management among the mining companies operating in Sudan.

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