Page 63 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 2, 2020, pp. 61-69

Today, the importance of understanding the fundamental and circumstantial causes
of social development is increasing, which is associated with a significant influence
on management of subjectivity, when management is carried out regardless of
objective conditions, in the direction desired for itself, and the fate of the country
may depend on the subjective qualities of the manager. Consequently, there is the
question of a management system that, on the basis of legal principles, could satisfy
the needs of people, comprehensively reflect their condition and make management
decisions not in the interests of individual groups, but in the interests of all
[Armstrong M. 2015; Zlygoev V.Yu.. 2013].
Each social system acts as a certain unity of individuals, social groups, classes,
united by diverse social relations based on material and spiritual production, and has
a rather complex and hierarchical structure, which is due to various motives and
goals of both individual and social nature, which are based on human needs and
interests. It is this interconnection between people, which is realized due to their
awareness of the need to satisfy their needs through the search for options for
establishing certain relationships with each other, that becomes the basis for the
formation of a certain control system and determines the relationship between the
subject and the object of control [Zlygoev V.Yu. 2013].

Among the authors who have studied the problem of needs and interests, I want to
refer, first of all, to the studies of the French philosopher of the 18th century V.K.
Helvetia. In his opinion, the primary vital needs, which are inherent in every person
at the level of instincts, and act as his protective reflexes, in the process of life are
enriched, developed, changed, accumulating rich life experience. This enables a
person, by managing his needs, to adapt to the changing social world. Their diversity
becomes the basis of the contradiction regarding the fact that each identifies
dominant and secondary ones for himself, depending on the importance that he
attaches to one or another need [ Zlygoev V.Yu.. 2013; Kafidov V. V. 2016]
The purposefulness of a person to satisfy his needs is always associated with the
problem of choice, which depends in a certain respect and on the volitional qualities
of a person. According to the authors of the concept of social exchange (G.M.
Emerson and others), the specificity of social interaction is manifested in the fact
that people do not always direct their actions towards the maximum satisfaction of
their needs, they are largely influenced by value-normative mechanisms, the
distribution of power, social institutions and the like [Kafidov V. V. 2016].

Thus, the presence of needs determines the way of human existence, and the nature
of their satisfaction depends on the development of the individual and, in this regard,
satisfaction of needs, their achievement is differently realized by people and is a

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