Page 65 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 2, 2020, pp. 61-69

Among the reasons for the needs and interests that arise in a person, one can single
out:
- such as the physiological, psychological and mental state of a person;

- his desire to get some benefit from satisfying the need;

- possible mental conflict between activity and consciousness;
- external scientific, technical, technological conditions to which it is necessary to
adapt and use for their own purposes;

- radical changes in the management of a particular organization, which require
changes in the program, model and methods of managing an object;

- changes and contradictions of a national, racial, social, national and mental nature
that occur in a particular society and affect a person's life [Imanov G. J., Aliyev A.
Z., 2019]

From the point of view of social interaction and individual behavior, A. Maslow's
pyramid does not find real embodiment in life practice. Also, its modernized version
by scientists P. Hersey and K. Blanchard, who argued that for developed countries,
the pyramid is modified due to an increase in the volume of needs and interests of a
higher level, goes to an inverted state [Armstrong M. 2015].

Therefore, the management faces the problem of identifying the essence of these
needs, interests and ways of meeting them in such a way as to counteract the low
undeveloped or unhealthy needs of people and overcome the contradictions between
individual and social needs. This will make it possible to provide indirect
connections of the individual both with society as a whole and with its individual
spheres and institutions [ Zlygoev V.Yu.. 2013].

Needs are inextricably linked with interests. If need can be viewed as content, then
interest acts as a form of need, a way of its existence. At the same time, interest has
its own specific features. Interest, acting as a real cause of social actions, can have
an intuitive, conscious and mixed character, and can be considered not as factual,
but as a procedural phenomenon.

The diversity of human interests determines the fact that, although interests are
motivated by objective natural and social laws, they are subjective, relative and
appropriate. It is in different interests, in their implementation, that the management
and regulatory function of both the subject and the object of management is most
relevantly manifested [Zlygoev V.Yu.. 2013, Kafidov V. V. 2016].
Emphasizing the decisive role of interests in the life of people, states, governments
and society, K. Helvetius attached to them the importance of such a law in spiritual

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